“Identity design for a new retail concept that will soon open in Manila. The client specified on a Monstera leaf for a mark and it was designed without its distinct holes but with fine and fluid veins for a softer impression. The mark also mimics the contrasting lines of the logotype — a Didone typeface whose serifs have been removed for modernity. Clear acrylic is the brand’s main material and is used to keep a lightness and work in contrast with the natural textures found in a Lanai (veranda).”
Designed by Isabel Gatuslao