“Little Moons are delicious treats with a chewy outer made of mochi – sweet rice flour – wrapped around a variety of flavoured centres. They are unlike any other dessert in the UK market and from the outset it was decided that the opportunity was to create a name that could become an instant shorthand for the product.
“‘Little Moons’ consciously avoids any reference to mochi’s Japanese heritage, and focuses on the physical properties of the product. The name led to the creation of tone of voice that has a subtle nod to all things heavenly, and a visual language that emphasizes the fun aspect of these delicious treats.”
Designed by Ico