“Lotus have a world beating product – the world’s only torsional ultrasonic scalpel for use in keyhole surgery. They needed a brand that would position them effectively in a market dominated by multinational competitors.
“We created an identity to stand up visually against competitors, communicated the product and was in-line with the message of efficiency. The identity is simple and strong, referencing the ‘L’ of Lotus and the jaws of the scalpel. The logo is able to work on a large scale as well as being reducible to the tip of a scalpel – visible to an audience commonly watching operations on screen.
“Since the launch of the new brand, Lotus has entered 5 more European markets having been approached by distributors. They believe the brand has supported this drive and has given confidence both internally and externally in their status as a professional and innovative technology business.”
Designed by Mytton Williams