“Polaris Payroll Consulting – an accounting company that works for ExPat employees – approached us with the problem of trying to explain a convoluted and difficult to describe product. Then they went with a different firm. But when that attempt went south they came back.
“We also would need to combat the confusion with a similarly titled but completely unrelated website, Polaris Payroll. Realizing this, we knew we knew Polaris Payroll Consulting needed a new name in addition to a new brand with a website that clearly explained the product.”
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