“Royal Dodo is a project I undertook for two reasons. First, to show my/LESS Co.‘s capabilities in developing a brand from scratch. And second, to document the creative process.
“Royal Dodo is a premium vodka brand. The dodo—traditionally a symbol of obsolescence, clumsiness and failure—is redefined and the perception of it is elevated to one of luxury, charm and wit.
“Best served chilled.”
Designed by Grant Spanier