“A modern city hotel has opened in the centre of Innsbruck, on the site of a former theatre. The new CD aims to transport both visually and verbally the hotel’s special location on one of Innsbruck’s main shopping streets as well as its international flair. We want to make the hotel an urban stage. The name and logo will form the basis for an outstanding performance that enables the hotel’s fresh charm and elegant character to be in the spotlight. This core idea is reflected in all printed media and advertising material. Instead of the typical Tyrol clichés and local tourism messages, we want to use an international design language. Stylish illustrations and eye-catching colour combinations will replace photos already seen a thousand times. We will create a feel of genuine authenticity, far away from shiny brochures and menu covers made of artificial leather. The written messages speak an internationally understandable language – delivered with subtle nod and a wink.”

Designed by ICARUS creative