“The B.E.A.T. Center is a community resource hub in Southern New Jersey that provides families and individuals in need with food, education and other resources. Founded by the collective effort of three local organizations: The FoodBank of Monmouth and Ocean Counties, JBJ Soul Kitchen, and People’s Pantry, the B.E.A.T. Center is focused on helping to end the cyclical causes of hunger.
Working closely with The JBJ Soul Foundation, we developed The B.E.A.T. Center’s visual brand identity and website design. The logo, the cornerstone piece of the identity, represents the coming together of food and resources and the circular ring of type around the logo is a visual gesture that speaks to unity (bringing everyone together). The visual identity draws stylistic inspiration from the JBJ Soul Kitchen brand in it’s hand drawn style and core brand color of yellow. We chose a modern, geometric typeface that complements the circular logo mark and intentionally kept the graphic language minimal so as not to create any visual dissonance with the 3 partner brand identities which will all live within and alongside the B.E.A.T. Center’s visual identity.”
Designed by Apartment One