“Vibe Design Group are a multi award-winning Melbourne based architectural design practice, whose work has graced the pages of international design journals, books, advertisements and even the lifestyle section of the New York Times. They produce fiercely contemporary and conceptual buildings for the top end of the Australian residential market.
“Studio Constantine worked with Vibe Design Group in the process of productising and branding a new consulting service, parallel to the main design practice. Intended to open up Vibe’s design thinking and experience to a design conscious market that would normally be prohibited by budget, VIBE select comprises of a 2 hour troubleshooting consult, a package of tailored reference and inspiration material, and an introduction to a network of high-end suppliers, built over years of experience in the market. All for a set price.
“The sub-brand needed to relate to the pre-existing Vibe Design Group aesthetic and identity, yet sufficiently separate to distinguish the consulting service from the design practice. The logotype itself typographically references the Vibe identity through the lowercase ‘select’, and the monochrome palette keeps the whole suite understated, yet stylish and contemporary.”
Designed by Studio Constantine