“Branding work for Whitetail fashion labelWhitetail is an eco-luxury fashion brand founded in 2014 by the Estonian-born Margit Peura. The brand philosophy is deeply rooted in social responsibility and ecological values, without compromising design. The collection made of alpaca wool and natural, high-quality materials needed a brand and visual identity that appeals to conscious luxury fashion consumers worldwide.”

Designed by Tony Eräpuro

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