“We wanted to create something that reflects the heritage of their large line of classic products from manufacturers like Vitra, that fits in with the contemporary brands like Established & Sons and that conveyed the straightforward nature with which The Lollipop Shoppe conducts its business. We created a bespoke stencil typeface (part inspired by the 20th century modular stencils created by Josef Albers and Le Corbusier, but with a contemporary elegance) that is used throughout the identity.
Things have moved very fast. The Lollipop Shoppe opened a new shop in London’s Spitalfields Market. It moved to larger and better positioned premises in Brighton. Despite the present economic climate, sales have increased year on year and its reputation continues to grow.”
Designed by StudioMakgill